TOP HOME JOB DIRECTORY

What Information are you Sharing?
By Jim Daniels

Are you sharing helpful niche-related information at any of your websites? If not, you'd better start.

That's because there's one web business fact that will never go away -- content drives the web. And it drives web business as well. If you share good, solid information with your niche audience, you'll benefit in many ways, including...

Instant Credibility
More Inbound Links
Better Search Engine Ranking
More Website Visitors
More Newsletter Subscribers
Increased Sales

Would you like to see benefits like those?

It's not as difficult as you may think. Today's issue shares my simple 4-step plan you can copy and use, starting today.

Step 1: Write or acquire real, helpful information.

The first thing you must do is continually create your content. You can do that by simply writing articles or tips about your niche. Think of all the things people ask you regularly. Then answer those questions in a weekly or monthly article.

The key here is to stick strictly with your niche. If your site is about lumberjacks, write about lumberjack stuff. Every niche has endless possibilities. Lumberjacks could write about training, exercises, competitions, etc.

If you hate writing or just cannot do it, hire someone to ghost write for you. There are thousands of aspiring writers looking for work. These writers are more than happy to make money doing what they love, and will willingly churn out great articles for you. You may be surprised at how affordable this option can be.

A few websites where you can find writers include...

http://www.freelancewriting.com
http://www.guru.com/category.cfm/511
http://www.elance.com/p/writing/index.html

Just make sure if you hire a ghost writer that YOU will own the content when they are done. Make that clear before hiring them.

If you refer to go another route, consider membership in a content depository, which allow you ownership rights to a vast array of content. I'm a member of InfoGoround and I use it every time I'm in pinch for content. (More often than you might think!) They're about the best private label content provider I've seen on the web.


Step 2: "Viralize" your content with re-publishing rights.

Before you make any of your content available to the public, consider the benefits of making your content "viral" so it spread around the web faster. You can do that by simply adding a small footer after each tip or article that invites all readers to re-publish your content. This gives them the right to publish your content on their related website or in their newsletter.

I call this vital "pre-licensing" and it can be done by simply including a footer looks like this at the end of your article:

<<<Start Footer>>> Article by Joe Schmo of JoeSchmofromIdaho.com - the definitive source for Potato Growing. You have permission to use this article at your site - just be sure to include this brief footer. <<<End Footer>>>

In your footer be sure to include a link to your website using a keyword or keyword phrase as the anchor text. For example, in the footer above, "potato growing" would be the blue, underlined link to your website. This is the most important step.

Doing this will help search engines determine what your site is about. As the links grow across the web, your ranking will continue to improve for that keyword phrase. This strategy is responsible for many of my top search engine rankings and it can be done with any niche.

Step 3: Publish your content internally.

Don't let the word "publish" scare you off. Dictionary.com tells us that "publish" simply means...

- To prepare and issue for public distribution or sale.
- To bring to public attention; announce

So the first place to publish to is internally. This means to your own resources.

The first place you start is with your own subscriber list, if you have one. If not, I suggest you grow one! Starting a newsletter is really as simple as signing up with an autoresponder service that offers newsletter publishing.

The other "internal publishing" task is simply publishing your content at your website. Yes, every new article or tip you write for your niche, deserves a web page of its own. It takes literally five minutes to paste your article, with footers, into a web page template and upload it to your website.

Be sure that when adding your content to your website, you maintain a single web page that lists, and links to all your articles. This listing page, or archive makes navigation easier but more importantly it helps search engine spiders find your valuable content.

Step 4: Publish your content externally.

Finally, publish your content externally, or outside of your own site. You can do that by submitting your content to other websites and newsletters.

No matter what niche you are in, chances are there are other sites and newsletters about that topic. Seek them out by spending some time at a few email newsletter directories. A few of the better ones include...

http://www.ezinehub.com
http://www.ezine-dir.com

An email newsletter (also called ezine) directory can help you gather and grow a list of email newsletters, including editor names and email addresses. Contact editors in your niche once a month with your content. Let them share it with their readers. Of course, you'll include your footer with URL after each article.


Some final tips about your content before you get busy...

- Don't publish self-serving content. Keep it strictly informational.

- Always proof-read your content 3 times. If you have another pair of eyes available to you, have them read it too.

- Include a few references to other helpful websites in your articles. If you help readers find useful sites they'll be sure to read your content every time they come across it. (It's OK to use affiliate links sometimes, but not always.)

- Keep your footer short and to the point, especially when you are sharing your content with editors in hopes of getting it re-published.

That's it! Four steps to an effective content growth and sharing plan. I've been using this very plan for 10 years so I know it works. I suggest you implement this plan or a similar one right away. It will pay huge dividends over time.

Before you spend any money on your new Internet business, grab a copy of my special work at home report -- I'll even let you bypass the $97 order form. Just use the Gold Key at the site, it will bring you right to the download area.